Why make your video Klickable?
Increase your audience attention rates: According to Tubemogul's report on internet video, 55% of an audience leaves after the first minute. Why is there such a massive drop off? Since the computer provides an active environment and watching video is a passive activity, your viewers may feel uncomfortable. Hold onto your viewers by letting them click.
|•||“DVD extra" commentary|
|•||Viewpoints in different voices|
|•||Special promotions – “Find the hotspot” i.e. Easter Eggs|
|•||Deep product integration and affiliate sales opportunities|