This Tubemogul study has been sitting in my head for over a month now and I think that it points to an interesting trend and behavior that we all exhibit. To recap, the Tubemogul study says that almost half of an audience abandons a video after one minute. Granted this didn't include long form Hulu content but short form content only. However, this statistic is extremely frightening given the... Read more
Digital Media in 2009 will obviously be much different than it was in 2008. Here's what I think are the top 3 SWOT's:
1) Digital delivery will continue to be stronger and better. HD will become the norm. Cameras will be on nearly every device. Pipes need to get wider, faster, and more robust in order to keep up with the demand and volume of content. We'll never forget another image again. ... Read more
Sorry for radio silence these past few weeks. It's been a whirlwind of enhancements, strategy sessions, partnerships and of course, holiday parties.
Thank you to everyone that submitted feedback on the Beta. We've incorporated some of your suggestions into our platform and we hope you enjoy the latest tool. Please keep your feedback coming! And continue to send us your Klickable videos that you create in our Beta.
KlickableTV presented a panel discussion last Thursday (11/13) in New York City on how technology has influenced the changing landscape of traditional media. The audience, which ranged from content creators to technologists to marketers to talent, came together to address the issue of how traditional media as we know it will soon be gone and what the panelists thought producers should do to embrace the transition, and what is in... Read more
Unless you've been living in a cave the last few weeks, you've heard about what's going on down on Wall Street. Solid banks, once the epitome of stability, are crumbling as if a shovelful of dry dirt in a desert. Bear Sterns, Lehman Brothers, Merrill Lynch, Washington Mutual are no more. The investment banking model that survived for so many years is gone. That safe job is no longer safe. Yes, the world is a different place.
And that can be... Read more