IMG Publishing Partners With KlickableTV to Enhance e-Commerce Sites
NEW YORK, NY--(Marketwire - June 30, 2009) - IMG Publishing, a division of global sports and entertainment company IMG, has established a strategic partnership with KlickableTV, the interactive online video platform. Currently, KlickableTV is deployed on IMG's digital property, TennisWeek.com. The platform provides visitors to TennisWeek.com's videos with value-added information nuggets and e-commerce opportunities when they click on any of the virtual merchandise showcased.
"Our association with KlickableTV will give our visitors a more engaging experience," said Lee Rosenbaum, IMG Publishing's vice president of publishing. "We believe the technology will help to increase sales and add value to our featured brands. We plan to deploy KlickableTV this year on our other two digital properties, FashionWeekDaily.com and ChicReport.com."
"IMG Publishing's digital properties reach a wide and influential audience and we're thrilled to be giving these visitors a new interactive way to consume video," said Roger Wu, co-founder and president of KlickableTV.
Using Klickable TV only requires Adobe's Flash player and an Internet connection; no software download is needed.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.
KlickableTV's interactive video platform harnesses social media to create a comprehensive viewing experience and provides unique insights into viewer behavior. With a variety of professional and semi-professional users, KlickableTV is the leading interactive video provider. Founded in 2007, Klickable TV is based in New York City. For more information, visit www.klickable.tv.
Posted: July 1, 2009