KlickableTV’s Founders to Present at Internet Marketing Conference in Stockholm, Sweden
11. 17. 2008
Wu and Gannett will be speaking next week at the Internet Marketing Conference in Stockholm, Sweden to contribute new perspectives on consumer engagement in online video.
NEW YORK, NY, November 17, 2008 —
KlickableTV's Founders Roger Wu and Emily Gannett will be speaking next week at the Internet Marketing Conference (IMC) in Stockholm, November 26-27. KlickableTV will be contributing new approaches to leverage the unique features of the web beyond standard advertising methods currently used to monetize video.
The workshop will present how content publishers are implementing new interactive video technology and creative integration and then launch into a discussion with the audience on effective and varied measures for engagement such as creative campaigns they seek to quantify. KlickableTV will also highlight marketing tactics that engage passionate users and contribute to word-of-mouth on and offline including product placement, branded entertainment, gaming, contests and promotions for true consumer engagement.
KlickableTV has developed an interactive video platform that enhances the user experience through video overlays and hyperlinks. These links direct viewers to additional information such as websites, ecommerce, and "DVD extra" type material. At the same time, KlickableTV is collecting data that will allow advertisers a focus group-like glimpse into user behavior and product perception. The platform will also tie in elements of social media to create a more dynamic and personalized experience.
November 27, 2008, 10:00 AM – 10:45 AM
Workshop: Beyond the Pre-Roll: Interactive Video and the Promise of Engagement
Location: Meeting Room 1
Rest of Agenda
KlickableTV's interactive video platform harnesses social media to create a comprehensive viewing experience and provides never-before-seen insights into viewer behavior. With a variety of professional and semi-professional users, KlickableTV is the leading interactive video provider. Founded in 2007, KlickableTV is based in New York City. For more information, visit http://www.klickable.tv
Posted: November 20, 2008