Gemini Division, the much hyped about webisode series, stars Rosario Dawson and is backed by NBC.  Product placement integration includes Cisco, Intel, and Microsoft.   A science fiction series targeting the 18-35 male demographic has built much hype as it is one of the few web only series with Hollywood superstars (the other ones being Vuguru's production Prom Queen and the All for Nots, Quarterlife, etc).  I'm curious to see how the product placement integration will be carried out and more importantly if and how it will be measured.  Are these brands paying additional for any type of success? 

The really funny thing about this show thus far have been the advertisers that sponsor the trailers and interviews.  Some of the advertisers (not product placement sponsors) include: Gas-X, Weight Watchers, Excedrin, and Benefiber.  Advertisers must have a great perception of the sci fi demographic.  With such a long tail of content, will Gemini Division be able to recoup enough for their advertisers to justify a $35,000 per episode cost?  LonelyGirl15 cost $2,000 an episode for three minutes, PromQueen cost $3,000 for 90 seconds, Quarterlife at $83,333 per episode (8 minutes).  So the math comes out to
Profitable = LonelyGirl15 $667/min PromQueen $2,000/min
Non Profitable = Quarterlife $10,400 / min
Gemini Division = $5k-$7k / min

So they got the sweet spot of cost.  Producers have reported that their production has turned a profit.  Let's see if they can make it work and the advertisers come back....